The article, “Marketing Móvil, un futuro más que prometedor en España,” was very interesting to me because it highlighted some major cultural differences between U.S. and Spanish mobile users.

For years, Americans have long lagged behind Europe for SMS adoption (primarily for billing reasons).

Now, it appears that Americans lag behind Spain for Mobile Marketing.

Mobile Marketing is in its infancy in the U.S. and I suspect it will continue to grow at a snail’s pace. After working for American wireless companies for nine years, I became acutely aware that Americans don’t want any unsolicited messages on their mobile phones, including ads.

Thus, there seems to be a very different mindset between American and Spanish mobile users.

Y buena hora de postearlo (00:00:01)